GreenCarLane UX research
Defining the development path for a SaaS solution for EV drivers
Electric Vehicles market research for GreenCarLane - an ambitious, growing startup. Identifying problems, goals and needs of stakeholders within electric vehicles industry.
My roles
UX researcher
Timeframe
Mar-Aug 2024
Team
International team of 3 researchers
Tools used
Miro
TL;DR
The idea behind the project
Other problems
Solutions
Background
We wanted to check if our idea for the app was a good one - wouldn’t we be repeating what’s already on the market? Do users really need and want to exchange plants? If so, how should this feature work? Do people even care about plants? Is there anything else our app can help with? We tried to answer these questions in the UX research phase.
Selecting the right UX research methods
UX method
To learn what’s already available, what’s missing, what our opportunities, and how specific features are built usually.
To learn who our potential users are, what are their behaviors, and what features they’d be interested in.
To learn what’s important for users that have different experience levels in plant care, understand the motivations and pain points better, and see if our ideas to fix them would be helpful.
To understand the goals, annoyances and needs of our users better and empathize with the users easier.
To stay focused on the end users and remember that the spectrum of users is wide, as they are different ages, and they have different levels of experience with plants, which results in different habits and needs.
To help us deliver a valuable product that can actually answer users’ needs and pains, and bring relevant value.
Learning from competitors
Yes, we know that there are many applications available for plant lovers, and some of them offer really cool features, but after taking a look at 10 different apps (both local and international), and analyzing in detail 4 of them, we noticed that none offers the adoption feature. Later during the process, when we were sure that plant adoption is a must have feature, we also investigated marketplace platforms like Vinted, Facebook Marketplace, and OLX.pl (local online marketplace) to learn how the exchange feature could be built.
Getting to know the users
Users' struggles
Users' goals
Staying organized and focused - project guidelines
Guidelines
